·         Built & managed a high performing team of 10 marketing analysts, project managers, and marketing platform developers

·         Managed $1.2M annual budget

·         Worked w/ sales & marketing teams to optimize $300M in annual marketing investments

·         Developed revolutionary lead impact framework evaluating revenue impact of campaigns

o   Generated $6M in additional revenue in first year alone

o   Project published as industry case study & used as sales collateral by field w/ customers

·         Developed new practices for understanding sales coverage needs, marketing opportunity identification, lead routing practices, and sales impact

·         Built reputation w/ peers & leadership as top performer:

o   Ranked consistently as top 20% performer amongst peer group in every annual review (highest classification)

o   Earned two promotions & two special recognition cash bonus awards (gold stars) in only three years

o   Numerous department, organization, and peer recognition awards

·       Lead Impact Map: Recovered millions in sales leads & enabled marketing to optimize to bottom line impact

·       Pipeline Needs Heatmap (coming soon): Helped plan marketing that created the right leads desired by sales teams

·       BPOS Reconciliation (coming soon): Identified that the campaign believed to be working wasn’t and a different marketing vehicle was the more effective choice